Dec 11th (Wed) 8PM NY

Deal Alert: 27-Year-Old Fireplace & Accessories Retailer in the Appalachian Mountains

📍 Location: Appalachian Mountains – a prime spot for second-home buyers and retirees..
💰 Asking Price: $1.3M (includes $770K in inventory & assets)
📊 Revenue Streams: 3-Year Avg Revenue: $2.5M

🌟 Why This Business is Great:

Essential Products in a Growing Market:
This isn’t a “nice-to-have” business – people need heat, and they want it to look good. The home heating and outdoor living market is on an upward trajectory, fueled by trends like second-home purchases and an aging population who value comfort and style. Fireplaces aren't just functional; they’re centerpiece features that enhance a home’s value.

Strong Foundation with Room to Modernize:
Serving customers since 1997, this business has built a solid reputation and strong word-of-mouth growth. Yet, it's operating with minimal marketing and no CRM utilization. They’re only spending $400/month on radio ads – that's practically untapped potential just waiting to be unleashed.

🚀 Growth Opportunities:

1. Expand Services:

   • Add chimney sweeping and more installation teams.

   • Offer in-home consultations to boost service revenue and customer satisfaction.

2. Activate the Customer Database:

   • A dormant CRM means there’s gold to be mined. Launch re-engagement campaigns to drive recurring sales and referrals.

3. Go Digital:

   • Reopen the online store.

   • Invest in targeted ads focused on second-home buyers and retirees who value quality heating solutions.

🔍 My Analysis: This business is a solid opportunity for a buyer who wants a proven, profitable operation with growth potential. With $413K in earnings on $2.5M in revenue, and $770K in inventory and assets included, it’s a low-risk investment. The home heating market is growing, driven by second-home buyers and retirees, and this business is positioned to meet that demand. The current marketing is minimal, so expanding services, reactivating the customer database, and investing in online ads could unlock significant growth. Plus, it’s SBA-loan eligible, making it easier to finance. If you're ready to modernize a well-established business, this is a great opportunity.

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