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Deal Alert: Scaled Landscaping Platform With Recurring Revenue

📍 Location: Fast-growing U.S. metro
🌿 Sector: Landscaping & Lawn Care
🏗 Services: Full-service commercial + residential
👥 Customers: ~2,000 active accounts
💰 Asking Multiple: ~3.6x TTM earnings
📈 TTM Financials: ~$6.3M Revenue | ~$1.55M Earnings
🧑‍💼 Owner Involvement: ~10–15 hours/week
🏦 Financing: SBA eligible
🚜 Assets: $3M+ in owned equipment

🌟 Why This Business is Great:

✔ A Real Local Platform — Not a “Truck & Trailer” Operation

This is not a small landscaping operator dependent on one owner or one crew.

The company has been operating for over 30 years, with:

• Established brand recognition

• Multiple service lines

• Professionalized management

• Existing infrastructure and equipment

From an M&A perspective, this is already a platform business, not a lifestyle shop.

✔ Rare Recurring Revenue Profile for Home Services

The customer mix is unusually strong for this sector:

• ~90% recurring revenue

• ~75% commercial customers

• Contract retention above 90%

Most landscaping businesses fight churn every season.
This one doesn’t.

Recurring contracts + commercial clients = predictability.
That materially lowers risk.

✔ One-Stop-Shop Service Mix Creates Defensibility

The company offers:

• Lawn maintenance

• Landscaping projects

• Irrigation & sprinklers

• Fertilization & weed control

• Snow removal

• Seasonal services

Most competitors offer only 1–2 of these.

This breadth increases:

• Wallet share per customer

• Retention

• Cross-sell opportunities

• Switching costs

That matters when thinking long-term value.

✔ Reasonable Entry Multiple for the Quality

At ~3.6x TTM earnings, the pricing is fair given:

• Scale

• Recurring revenue

• Commercial exposure

• Semi-absentee structure

• Equipment included

For a business of this quality and durability, this is not an aggressive ask — especially with SBA financing available.

🚧 Key Risks & Considerations

❌ Capacity-Constrained Growth

The business is turning work away due to:

• Limited number of crews

• Labor constraints

This caps near-term growth.
However, this is an operational constraint, not a demand issue — which is the right problem to have.

❌ Payroll Noise Due to Labor Law Change

A recent labor law change caused a short-term payroll spike, creating some distortion in recent margins.

This needs proper normalization during diligence.
Importantly, normalized payroll should be lower going forward, not higher.

This is a diligence item — not a structural concern.

❌ Limited Digital Marketing Today

Growth has historically been:

• Referral-driven

• Relationship-based

Digital marketing is underdeveloped.
That’s a gap — but also an opportunity.

🚀 Growth Levers I See

🔹 Absorb Existing Waitlist Demand

Demand already exceeds capacity.

Adding crews should immediately translate into:

• Revenue growth

• Margin expansion (on an already fixed overhead base)

This is low-risk growth.

🔹 Improve Marketing & Lead Capture

Basic initiatives could materially move the needle:

• SEO and local search dominance

• Paid local services ads

• Better online lead intake and follow-up

None of this requires reinventing the business.

🔹 Expand Higher-Margin Services

With an existing customer base of ~2,000 accounts:

• Irrigation

• Fertilization

• Seasonal services

Can be pushed more aggressively to improve service mix and margins.

🔹 Geographic Expansion (Selective)

Once crews and systems are added, light expansion outside the core city is very feasible — especially given the brand and operational depth already in place.

🏢 Real Estate Flexibility

The operating property can:

• Be leased at market rate

• Or purchased separately (~$2M)

This gives buyers flexibility depending on capital structure and return objectives.

🔍 My Analysis:

This is a solid, cash-flow-first acquisition with characteristics I like to see in home services: long operating history, strong recurring contracts, diversified customers, and a team already running day-to-day. The business isn’t constrained by demand — it’s constrained by capacity — which is the right problem to have. Pricing is reasonable for the quality and durability of earnings, especially with SBA eligibility and significant equipment included. The recent payroll noise needs normalization, but it doesn’t appear structural. Overall, this is not a flashy deal, but it’s a dependable local platform with clear, executable growth levers through added crews, modest marketing, and service mix optimization. For the right buyer, this is a very buyable, low-drama acquisition.

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