Deal Alert: 50-Year-Old Industrial Supplier Serving Oil & Mining — Built to Last, Ready to Scale

📍 Location: Dual storefronts in Utah & Wyoming
💰 Asking Price: $3.7M (plus $1.1M inventory)
💸 2024 Revenue: $6M
📈 2024 EBITDA: $637K (11% margin)

🌟 Why This Business is Great:

✔️ Decades-Deep Roots in Two Critical Sectors
Since 1972, this business has been the go-to provider for industrial clients across oil and mining in the Intermountain West. It’s not a pop-up wholesaler — it’s woven into the fabric of two blue-collar towns with very different but equally resilient industries. This dual-sector exposure gives you built-in revenue diversification.

✔️ Repeat Revenue, Low Churn, High Trust
With over 80% of revenue coming from repeat customers, this is a rare breed: a relationship-driven business with real operational stickiness. This isn’t a low-margin volume game — it’s a high-trust, service-centric model where customers come back because they need you.

✔️ Value-Add Services = Pricing Power
Selling hoses and pumps is one thing. Doing repair work on-site or in-shop adds a layer of defensibility that Amazon can’t touch. That means better margins, stronger relationships, and fewer pricing wars.

✔️ Lean Ops, Easy Transition
With just 8 employees and systems already in place, this is a plug-and-play transition. The seller is offering 3 months of training plus intros to key customers. That’s a smoother runway than most industrial deals I see.

🚧 Challenges & Considerations:

❌ No Long-Term Contracts (Yet)
The business runs on purchase orders — which is common in this sector, but worth noting. The strength lies in relationships, not paper. That’s fine, but it means keeping those relationships warm post-acquisition is priority #1.

❌ No Digital Presence
There’s no CRM, no ecommerce, and no outbound engine. No Instagram or LinkedIn either. In 2025, that’s opportunity and exposure. The next owner will need to modernize or risk stagnation.

❌ Some Aging Systems + Slight Dip in Revenue
2024 dipped a bit from 2023 highs, and there are still some old-school processes and tech in place. It’s not broken — but it’s not optimized. A modern operator can likely squeeze more EBITDA from the same topline.

🚀 Opportunities I See:

🔹 Modernize the Front-End
Get a CRM. Add ecommerce. Introduce AI chat or service automation. Industrial buyers are evolving — your systems should too. Even simple changes here could drive new orders and make the sales team 2–3x more effective.

🔹 Build a Local Brand With National Ambitions
Right now, this is a well-kept regional secret. A smart content + SEO + outbound strategy could turn it into a known player in industrial MRO (maintenance, repair, operations) across the Mountain West.

🔹 Strategic Add-Ons
There are likely dozens of sub-$2M local distributors across mining and oil that don’t have this business’s reach or repair capabilities. This could become the roll-up platform — not just a tuck-in.

🔹 Expand Sales Team + Territories
With only 3 sales reps, there’s low-hanging fruit in expanding coverage to neighboring counties or states. These are industries built on relationships — more boots = more business.

🔍 My Analysis:

This is a solid, time-tested business with real cashflow, loyal customers, and low operational risk. It’s not a turnaround or a fixer-upper — it’s already profitable and runs lean. The upside lies in modernization: adding ecommerce, CRM, digital marketing, and expanding the sales team. If you have experience in oil, mining, or industrial services, this could be a great opportunity to grow a steady, high-margin business with strong local roots. It’s the kind of deal that doesn’t need hype — just good execution.

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