Deal Alert: California-Based Wellness Franchise with Recurring Revenue

📍 Location: California
💰 Asking Price: $449,000
💸 Down Payment: ~$45,000 (SBA pre-approved)
🛠 Assets Included: ~$28,000 in FF&E

🌟 Why This Business is Great:

✔️ Predictable, Recurring Revenue
This isn’t a one-time service hustle — it’s a membership-based wellness model. That’s a huge green flag in M&A: recurring cash flow gives stability, predictability, and higher buyer confidence. Even during economic dips, self-care tends to hold strong.

✔️ Franchise Support = Operational Leverage
Franchise systems aren’t for everyone — but if you're looking to step in with playbooks for marketing, training, and operations, this makes ramp-up easier. Perfect for a first-time buyer or portfolio owner who wants low-friction operations.

✔️ Run Mostly Absentee in 2024
This is one of the few small businesses where the infrastructure is strong enough to allow an absentee owner. That opens the door for semi-passive ownership or bolt-on growth while you focus elsewhere.

✔️ Wellness Is Growing, Not Slowing
The wellness industry continues to grow year-over-year. Gen Z and Millennials are more wellness-conscious than any generation before — and services like massage and facials are both routine and indulgent. Great combo.

✔️ Fully Staffed and Trained Team
Finding and retaining reliable service providers is usually the biggest challenge in wellness. This one comes with a full team in place, which reduces transition risk dramatically.

🚧 Challenges & Considerations:

❌ No Real Estate Ownership
You’re buying the business, not the building. That’s fine if the lease is strong — and here, it runs through 2028 with a 5-year option. But any buyer should still review CAM terms, escalation clauses, and landlord dynamics.

❌ Franchise Limitations
While the franchise brings support, it also adds royalties, potential restrictions, and less brand flexibility. As a buyer, you’re inheriting a system — not building from scratch. Make sure you're aligned with the model.

❌ Local Market Saturation Unknown
We don’t yet have data on competitive density nearby. If the area is already saturated with low-cost massage chains, you may need to differentiate on experience, quality, or package pricing to hold margins.

❌ Payroll-Heavy Operation
SDE is solid, but this is still a people-first service business. Labor laws in California + potential wage pressures mean you’ll need to manage staffing and scheduling with care to protect profitability.

🚀 Opportunities I See:

🔹 Marketing ROI Is Likely Underdeveloped
This feels like a classic case of a good business with weak local digital presence. Google Ads, geo-targeted Facebook campaigns, and influencer partnerships could immediately lift new client signups.

🔹 Upsell, Package, and Product Layers
Facial upgrades, skincare product lines, and wellness packages are low-hanging fruit. This model could drive a nice lift in average ticket value with minimal added complexity.

🔹 Replicate It: Open a 2nd Location
With staff, systems, and SOPs in place, this could be your test kitchen for a mini roll-up. Add a 2nd or 3rd unit nearby with the same model and create scale leverage.

🔹 Owner-Operator Optimization = SDE Boost
Even light owner involvement — managing schedules, staff incentives, and local partnerships — could push the SDE above $200k without needing radical changes.

🔍 My Analysis:

This deal stood out to me because it checks 3 of my favorite boxes: recurring revenue, trained staff, and absentee viability. For under $500K — and just ~$45K down with SBA — you get a business that’s already over $1M in revenue, growing year-over-year, and operating with systems in place.

Yes, it’s a franchise. Yes, it’s service-based. But it’s built to last — and if you're smart about local marketing and upsells, it could scale fast. It also happens to be in an industry people feel good about spending on.

If you’re looking for your first acquisition, want a lifestyle-friendly cash-flow play, or are considering a wellness roll-up strategy…
This one might be worth a massage.

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