Deal Alert: Auto Collision Repair Shop in a National Franchise Network

📍 Location: Undisclosed (Franchise Area Exclusive)
💰 Revenue: ~$1M/year
📊 Asking Price: $700K

🌟 Why This Business is Great:

✔ Established Brand Recognition:
This shop isn’t just a mom-and-pop — it’s part of America’s top auto paint & collision repair franchise. With 11 years of operation and a solid insurance network, it benefits from national marketing and customer trust.

✔ Franchise Support + Financing:
Owner is offering 25% seller financing at 7% over 5 years — always a plus in today’s high-interest environment. Franchise affiliation also means access to systems, vendors, and potential staffing support.

✔ Real Estate Terms Are Favorable:
A 15-year lease at $6.9K/month with no CAM charges adds long-term stability — rare in this industry where lease risk can kill a deal.

🚧 Challenges & Risks:

❌ Declining Profitability:
SDE dropped from $302K in 2022 to $217K in 2023, and is trending toward $174K in 2024. Adjusted cash flow is negative. Something operationally isn’t working.

❌ Outdated Marketing:
They're relying on radio and generic internet ads — no social media, no local digital targeting, no content strategy. That’s a huge miss, especially in a consumer-facing service business.

❌ Labor & Management Concerns:
With 7 full-time employees and no clear cost controls, labor could be eating into margins. There’s no sign of active performance management or modern operating systems.

🚀 Growth Opportunities:

🔹 Modernize Marketing:
A basic digital strategy (Google Ads + local social) could instantly boost visibility and leads. There’s low-hanging fruit here.

🔹 Insurance Partnerships & Referral Networks:
Doubling down on local insurance agents, fleet contracts, and dealerships could drive recurring, high-value business.

🔹 Operational Turnaround:
With fresh leadership, this could be a classic buy-fix-flip. Streamline staffing, monitor KPIs, rework pricing — there's margin to recover.

🔍 My Analysis:

This deal has potential, but it’s definitely not turnkey. The business benefits from strong brand recognition through its franchise, a long-term lease, and seller financing — all good signs. However, the consistent drop in profitability is a concern and needs to be investigated. If the decline is due to poor management or outdated marketing (which seems likely), there’s a clear opportunity to turn things around by tightening operations and launching modern digital advertising. For the right buyer willing to roll up their sleeves, this could be a solid turnaround play. But I’d want to dig into the financials and labor costs before moving forward.

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