Nov 25th (Mon) 8PM NY

Deal Alert: Foot Wellness Business in Colorado

📍 Location: Colorado
💰 Asking Price: $299K (SBA Pre-qualified ✅)
📊 Revenue: $548K
💼 Seller’s Discretionary Earnings: $171K

🌟 Why This Business is Great:

• Financial Resilience: Insulated from online competitors by offering tailored solutions, the business is built for steady performance in any market condition.

• Positioned for Growth: With 71% of revenue from shoes and an underutilized client database of 20K+ records, there’s untapped potential for upselling and re-engagement.

• Health-Focused Niche: This isn’t a regular retail shop—it’s a trusted name for solving pain and improving lives. Specializing in orthotics, supportive footwear, and custom solutions, it serves a loyal and consistent client base, referred by orthopedists, podiatrists, and chiropractors.

🚀 Growth Opportunities:

1. Modern Marketing: The current strategy relies on postcards. By implementing a website, social media presence, and email campaigns, the potential for client acquisition and retention is massive.

2. Re-engage the Database: Use the existing POS system to target 20K+ past clients with personalized offers and promotions.

3. Expand Operations: Hire staff or implement streamlined processes to scale the business beyond the current owner-operated model.

🔍 My Analysis: This business is a fantastic opportunity for someone looking to enter a stable, health-focused market with evergreen demand. With $171K in annual discretionary earnings, $110K-$150K in inventory included, and an asking price of $299K (SBA pre-qualified), it’s attractively priced and ready for growth. Its loyal customer base, driven by medical referrals, sets it apart from competitors, while the current marketing strategy—postcards—leaves significant room for improvement with digital outreach. By modernizing its marketing and hiring a team to scale operations, a buyer can unlock its full potential and build on its already strong foundation.

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