Sep 27th (Fri) 9AM NY

Deal Alert: Digital Marketing Agency

📍 Location: Undisclosed
💰 Asking Price: $1.6M
📊 Revenue: Not Disclosed
💼 Net Profit: Not Disclosed

🌟 Why This Business is Great:

Established History & Solid Operations:

This 10-year-old digital marketing agency has built its reputation as a go-to expert in SEO, with minimal self-marketing efforts, highlighting its strength in client retention and service quality. Despite having 30+ clients, the business has not actively sought new clients, suggesting strong organic referrals and a positive reputation in the market.

Experienced Management Team:

A key advantage is the operational independence of the business. The current general manager, who is the owner’s son, has successfully run the company for the past 2-3 years. Employees manage 95% of daily operations, which indicates a well-structured team and processes. For a new owner, this means less pressure to manage daily tasks, enabling focus on strategy and growth.

Stable Client Base:

The agency maintains over 30 clients without any internal marketing, demonstrating a loyal and stable client base. This is a significant asset, as customer acquisition costs can often be high in this sector. The ability to sustain and grow clients without advertising also speaks volumes about the quality of service.

🏆 Additional Perks:

1. Service Expansion:

Although the business focuses primarily on SEO services, there is substantial room for growth by offering additional services like paid advertising, web development, and social media management. This diversification could increase revenue streams, attract more clients, and deepen relationships with existing clients by offering them a full-service digital marketing solution.

2. Scaling the SEO Business:

With a proven track record in SEO, this is an area ripe for expansion. A targeted marketing effort to promote SEO services could significantly grow the client base. The current structure, where no marketing is being done to promote the business, leaves plenty of untapped potential for growth.

3. Cross-Selling Opportunities:

For an investor with experience in complementary digital services, cross-selling services like content creation, branding, or email marketing could significantly enhance client lifetime value. These additional services would not only increase revenue but also deepen client relationships, making contracts more resilient to competition.

Deal Structure:

The asking price for this business is $1.6M, structured as follows:

• $1.3M payable at closing, subject to adjustments.

• $300K through a Vendor Note at 5% interest, with interest-only payments for 5 years, starting 1 month post-closing.

This deal structure offers a degree of flexibility, as the Vendor Note spreads a portion of the payment over time, easing the upfront financial burden.

Growth Opportunities:

1. Low-Owner Involvement:

With the owner’s son running the operations, and 95% of tasks managed by employees, a buyer would be acquiring a business that runs efficiently without heavy owner dependence. This low-owner involvement is a rare find and provides a seamless transition for a new owner.

2. Potential for Immediate Growth:

The fact that the business has not yet explored marketing itself suggests untapped opportunities. Implementing a marketing strategy could instantly generate new client leads and push revenue growth. Additionally, existing clients could be upsold on new services like paid ads or web development, quickly expanding revenue without a significant increase in client acquisition costs.

🔍 My Analysis: This digital marketing agency offers a strong acquisition opportunity for anyone looking for a well-established, profitable business with plenty of growth potential. The business is already efficiently managed, with minimal owner involvement, making it easy for a new buyer to step in without needing to overhaul operations. The real opportunity lies in expanding services like paid advertising and web development, which could increase revenue streams and strengthen client relationships. Additionally, the agency hasn’t marketed itself, so implementing even basic marketing strategies could bring in new clients and scale the business quickly. With a flexible payment structure and a loyal client base already in place, this is an ideal opportunity for someone looking to invest in a digital marketing agency that’s ready to grow.

🏃‍♂️Want to buy this business? If you want access to this deal and others like it, book a call with us. We'll show you how we can help you buy this business or others like it, show you how to analyze and help you finance this deal or others like it, and discuss our paid program where we can help you find, finance, and acquire a business or few of them in the next 6-12 months.

Join A Free Training To Apply To Become an Acquisitions.com Advisor: Learn how to broker the buying and selling of businesses, and earn monthly retainers, and 2-10% of each deal.

Together with Growth School

💥 Use AI to 10X your Income & optimise your Work (free bonus) 🤯

Still struggling to achieve your 2024 Goals of multiplying your income, achieving work-life balance and manage your time efficiently?

Join this 3 hour Intensive Workshop on AI & ChatGPT tools (usually $399) but FREE for first 100 readers.

Save your free spot here (seats are filling fast!) ⏰

Want to be one of these people & be a smart worker?
Free up 3 hours of your time to learn AI strategies & hacks that less than 1% people know! 

🗓️ Tomorrow | ⏱️ 10 AM EST

In this workshop, you will learn how to:

✅ Make smarter decisions based on data in seconds using AI 

✅ Automate daily tasks and increase productivity & creativity

✅ Skyrocket your business growth by leveraging the power of AI

✅ Save 1000s of dollars by using ChatGPT to simplify complex problems 

👉 Hurry! Click here to register (FREE for First 100 people only)🎁

Recent Case Study

$8M Landscaping Deal Using OPM [link]

Recent Acquisition Stories:
Omnicom Acquires LeapPoint to Strengthen Digital Marketing Capabilities

Omnicom’s Precision Marketing Group (OPMG) has made a strategic acquisition, bringing digital advisory firm LeapPoint into its fold. LeapPoint specializes in the Adobe Content Supply Chain and Workfront solutions, making this acquisition a key move for Omnicom to enhance its digital marketing capabilities. According to OPMG’s CEO Luke Taylor, LeapPoint's expertise will significantly strengthen Omnicom’s ability to serve clients with advanced digital workflow solutions.

This acquisition is part of a larger trend where agencies like Omnicom are expanding their tech-driven services to stay competitive, especially in a landscape increasingly shaped by AI and automation. It’s a smart investment, positioning Omnicom to better navigate the ever-growing demand for integrated digital services.

From my perspective, this acquisition signals Omnicom’s commitment to future-proofing its offerings by bringing on experts who can optimize critical digital content workflows. With the addition of LeapPoint’s skill set, Omnicom is well-placed to continue driving growth in an increasingly complex digital environment.

Scale or Sell

If you're a business owner looking to scale your company to 8 or 9 figures, we can help. Our 70+ pillars alongside our “Scale or Sell” system provides a clear roadmap to improve your operations and profitability and look to get personalized guidance, access our proprietary growth tools, and learn how to build a valuable, sellable enterprise reply back with details about your business and the type of help you look for.

Recent Youtube Video

7 Key traits of big businesses[link]

Here’s How We Can Help You:

• Join Our Community: Access free courses & meet fellow entrepreneurs. (link)

• Buy a Business: Get support with finding, analyzing & financing deals (link)

• Become an Acquisitions.com Advisor: Help others buy and sell businesses. (link)

• Scale your business: Build Internal foundations before external growth (link)

• Sell a Business: Connect with interested buyers. (link)

• Co-invest with Us: Partner on lucrative deals. (link)